Techsponential helps technology companies, carriers, and retailers sell more effectively by understanding tech adoption patterns, managing the competitive environment, and improving product launches.

Techsponential turned two years old on February 5, 2021, and Avi wrote a blog post with five key learnings.
Techsponential turned five years old on February 5, 2024, and Avi wrote a new blog post with five key learnings.

Avi Greengart bio

Techsponential was founded by Avi Greengart where he focuses on consumer and end user enterprise technology including smartphones and mobile computing, hybrid work, AR/VR, and the digital home. By combining insights into technology adoption patterns, trend analysis, and user experience, Greengart helps companies make better strategic, product management, and go-to-market decisions. Greengart also uses his extensive experience with the press to help hone pre-launch marketing and positioning.

Before forming Techsponential, Greengart was Research Director for Consumer Platforms & Devices at GlobalData (formerly Current Analysis) where he led a team responsible for competitive intelligence. The service included both analytical and quantitative research: syndicated research across the global technology landscape and U.S.-specific smartphone pricing, promotions, and channel availability. Prior to Current Analysis, Greengart was a Senior Analyst at Jupiter Research. Greengart was also a Sr. Product Manager at Intel and led marketing at a boutique database consultancy.

Greengart has been a featured speaker at CES, Mobile World Congress, CTIA, SXSW, NAB, and other shows and corporate events. At GlobalData, Greengart won the award for most influential analyst in the press. He continues to be quoted regularly and has appeared in print, on camera, and on podcasts. Outlets have included The Wall Street Journal, The New York Times, The Verge, AP, AFP, Reuters, NPR, CNBC, CNET, Fox News, ABC Radio, and many more. He publishes regularly here at Techsponential.com and his columns and articles have been featured in Fast Company, techpinions, Slashgear, Sound & Vision, and RCR Wireless.

Greengart attended Seton Hall’s Stillman School of Business and has a B.A. in English Literature from Yeshiva University where he was a Belkin Scholar. Greengart is based in Northern New Jersey and is available for meetings in New York City. He tweets as @greengart.