Tecno Mobile launching phones in the U.S. that don’t work in the U.S. touches on international marketing - what’s the same, and what’s different across price bands - and tailoring products to different geographies.

Ahead of Apple’s Emergency SOS via Satellite announcement, T-Mobile and SpaceX hooked up, Huawei announced limited satellite messaging, and Qualcomm added “satellite” to its modem pitch deck. Verizon, AT&T, Vodafone and others are working with satellite providers, too.

Samsung invested early in foldables and with each new generation it refined its software, hardware, and durability. The fourth generation Z Flip4 and Z Fold4 are not radical departures, but Samsung’s incremental improvements have broadened the market for foldables overall and should keep Samsung well ahead of competitors.

With the OnePlus 10T it’s easy to see how OnePlus’s strategic shift is turning into products. Given the OnePlus 10T’s value proposition and lack of Chinese competition in the U.S. market, that’s not a bad thing.

Apple is pushing its silicon advantage hard, updating the iPhone SE and iPad Air, and creating a new high performance desktop based on the new M1 Ultra.

Samsung established the Galaxy S line as the premier Android flagship smartphone a decade ago, and only the Galaxy Note exceeded it. Samsung is now merging the two lines, but Samsung isn’t ignoring the regular and plus Galaxy S22 variants, with improved cameras, larger batteries, leaps in sustainability, and significant extensions to its software support.

The first phone launched at CES 2022 is Samsung’s Galaxy S21 FE — the successor to 2020’s badly needed S20 FE. Samsung is pitching it as a good value, and, in the U.S., it is.